Hawkeye Digital


Google Ads for Ecommerce - Your Growth Partner

At Hawkeye, we breathe new life into your eCommerce business by creating high performance Pay-Per-Click (PPC) Campaigns on Google.


Google Ads Services

Search Advertising

Place your products at the top of Google search results.

Shopping/Performance Max Ads

Showcase your products with images, prices, and store information.

Display Ads

Engage customers with eye-catching visuals across the web.

Video Advertising

Leverage YouTube and other platforms to create impactful video ads.

Google Analytics Integration

Analyze performance and make data-driven decisions


Re-engage visitors who have previously interacted with your site.

Real-Time Monitoring

Keep tabs on your campaigns with real-time reporting

Landing Page Design

We craft landing pages that convert.

Data Analysis

We analyze the data generated by our advertising campaigns and use that to continually optimize your campaigns.

Our Pathway to Success: Google Ads

At Hawkeye Digital, we follow a structured, proven process to build and optimize your Google Ads campaigns. Here’s a snapshot of our approach:

Discovery and Understanding

In this initial phase, we take the time to thoroughly understand your business. This means discussing your brand vision, unique selling propositions, product offerings, market positioning, and goals for your Google Ads campaign. Equally important is understanding your target audience – their demographics, interests, and online behavior. This foundational understanding allows us to create an informed, strategic approach tailored to your business.

Competitive Analysis & Keyword Research

We conduct a thorough analysis of your competitors’ digital marketing strategies, specifically focusing on their Google Ads campaigns. 

What keywords are they targeting? What does their ad copy look like? How is their landing page designed? 

We compile this information to identify potential opportunities and gaps in your market. Simultaneously, we carry out extensive keyword research, using industry-leading tools and techniques to identify the most relevant and profitable keywords for your campaigns.

Campaign Creation & Ad Design

After identifying the right strategy, keywords and campaign types, we craft your Google Ads campaigns. We write engaging, persuasive ad copy that encapsulates your brand message and appeals to your target audience. 

We also take care of all technical setup, including campaign settings, ad group structure, and keyword bidding. Our aim is to create ads that not only attract clicks but also encourage conversions.

Landing Page Optimization

A great ad needs a great landing page. We work to ensure that your landing pages are designed to convert. 

This means creating clear, compelling headlines, engaging copy, and strong calls to action. We also focus on page load speed and mobile optimization to ensure a seamless user experience that drives conversions.

Bidding Strategy & Budget Allocation

Effective budget management is crucial for maximizing ROI. We develop a strategic bidding strategy, deciding whether to focus on manual bidding, automated bidding, or a mix of both, depending on your specific goals and budget.

We continuously manage and adjust your bids and budget allocation to get the most out of your investment.

Tracking & Analytics

We set up advanced tracking solutions, including Google Analytics and Google Ads conversion tracking, to measure the performance of your campaigns at a granular level. 

We monitor a range of KPIs (Key Performance Indicators), including impressions, clicks, click-through rate, cost per click, conversions, and conversion rate. This allows us to precisely track the return on your ad spend and make data-driven decisions.

Regular Optimization & Refinement

Google Ads management is not a set-and-forget task. We continuously monitor your campaign performance and make necessary adjustments to optimize results. 

This includes testing different ad variations, refining keyword lists, adjusting bids, and improving landing pages. Our aim is always to enhance performance and drive better results.

Reporting & Communication

Transparency is one of our core values. We provide comprehensive, easy-to-understand reports that detail your campaign performance. But we don’t just send you a report and leave it at that – we take the time to walk you through the results, explain what they mean, and discuss any potential adjustments to the strategy. We maintain open lines of communication and are always available to answer any questions you may have.

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