Features
Google Ads for Ecommerce - Your Growth Partner
At Hawkeye, we breathe new life into your eCommerce business by creating high performance Pay-Per-Click (PPC) Campaigns on Google.
- ROI-Centric Approach: Our strategies are laser-focused on maximizing your return on investment.
- Proven Track Record: We have driven exceptional results for hundreds of eCommerce stores.
- Dedicated Support: A team of Google Ads certified professionals at your service.
- Data-Driven Strategies: Harness the power of data and analytics for intelligent decision-making.
- Full Transparency: Know exactly where your advertising spend is going.
WHAT WE DO
Google Ads Services
Search Advertising
Place your products at the top of Google search results.
Shopping/Performance Max Ads
Showcase your products with images, prices, and store information.
Display Ads
Engage customers with eye-catching visuals across the web.
Video Advertising
Leverage YouTube and other platforms to create impactful video ads.
Google Analytics Integration
Analyze performance and make data-driven decisions
Remarketing
Re-engage visitors who have previously interacted with your site.
Real-Time Monitoring
Keep tabs on your campaigns with real-time reporting
Landing Page Design
We craft landing pages that convert.
Data Analysis
We analyze the data generated by our advertising campaigns and use that to continually optimize your campaigns.
Our Pathway to Success: Google Ads
- Discovery & Understanding 🧐
- Competitive Analysis & Keyword Research 🔍
- Campaign Creation & Ad Design ✨
- Landing Page Optimization 🎯
- Bidding Strategy & Budget Allocation 💰
- Tracking & Analytics 📊
- Regular Optimization & Refinement 🔄
- Reporting & Communication 📝
Discovery and Understanding
Competitive Analysis & Keyword Research
We conduct a thorough analysis of your competitors’ digital marketing strategies, specifically focusing on their Google Ads campaigns.
What keywords are they targeting? What does their ad copy look like? How is their landing page designed?
We compile this information to identify potential opportunities and gaps in your market. Simultaneously, we carry out extensive keyword research, using industry-leading tools and techniques to identify the most relevant and profitable keywords for your campaigns.
Campaign Creation & Ad Design
After identifying the right strategy, keywords and campaign types, we craft your Google Ads campaigns. We write engaging, persuasive ad copy that encapsulates your brand message and appeals to your target audience.
We also take care of all technical setup, including campaign settings, ad group structure, and keyword bidding. Our aim is to create ads that not only attract clicks but also encourage conversions.
Landing Page Optimization
A great ad needs a great landing page. We work to ensure that your landing pages are designed to convert.
This means creating clear, compelling headlines, engaging copy, and strong calls to action. We also focus on page load speed and mobile optimization to ensure a seamless user experience that drives conversions.
Bidding Strategy & Budget Allocation
Effective budget management is crucial for maximizing ROI. We develop a strategic bidding strategy, deciding whether to focus on manual bidding, automated bidding, or a mix of both, depending on your specific goals and budget.
We continuously manage and adjust your bids and budget allocation to get the most out of your investment.
Tracking & Analytics
We set up advanced tracking solutions, including Google Analytics and Google Ads conversion tracking, to measure the performance of your campaigns at a granular level.
We monitor a range of KPIs (Key Performance Indicators), including impressions, clicks, click-through rate, cost per click, conversions, and conversion rate. This allows us to precisely track the return on your ad spend and make data-driven decisions.
Regular Optimization & Refinement
Google Ads management is not a set-and-forget task. We continuously monitor your campaign performance and make necessary adjustments to optimize results.
This includes testing different ad variations, refining keyword lists, adjusting bids, and improving landing pages. Our aim is always to enhance performance and drive better results.
Reporting & Communication
Transparency is one of our core values. We provide comprehensive, easy-to-understand reports that detail your campaign performance. But we don’t just send you a report and leave it at that – we take the time to walk you through the results, explain what they mean, and discuss any potential adjustments to the strategy. We maintain open lines of communication and are always available to answer any questions you may have.
