Overview
Client: Thunder Acres
Industry: Farming Tools and Farming Products
Duration: Ongoing
Challenges
- Seasonality
- Advertising Efficiency
- High Competition
Approach and Solutions
- Keyword Optimization: Hawkeye revamped the keyword strategy, focusing on long-tail keywords that potential buyers would use and also eliminating non-performing keywords.
- Ad Placement Refinement: By analyzing where the ads were appearing and the performance metrics associated with each placement, Hawkeye could allocate the budget more efficiently.
- Improved Ad Creatives: To make Thunder Acres’ ads stand out, new ad creatives were designed emphasizing product USPs (Unique Selling Points).
- Bid Strategy Overhaul: Bids were adjusted to ensure that Thunder Acres’ ads appeared in relevant searches but without overpaying for clicks.
Results
Month 1:
- Ad Spend: $3,477.24
- Sales: $14,836.29
- Return on Ad Spend (ROAS): 4.27x
Month 2:
- Ad Spend: $3,962.4
- Sales: $21,996.51
- Return on Ad Spend (ROAS): 5.55x
Outcome and Conclusions
- A 47.96% increase in sales from Month 1 to Month 2.
- Despite a 13.97% increase in ad spend, the ROI saw a significant jump, with the ROAS increasing from 4.27x to 5.55x, an increase of 29.97%