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1. The Appreciation Email Subject: Thank You for Your Purchase! We’d Love Your Thoughts. Hello [Customer Name], First off, thank you for choosing [Brand]. We truly appreciate your trust and business. As we continually strive to better our products and services, we’d love to hear about your experience. Could you take a moment to leave …

7 Impactful Post Purchase Templates to Maximize Product Reviews for eCommerce Read More »

The results and changes in ACoS speak for themselves in this example. Note that the comparison is from Dec 1 to 31 2019 as compared with Jan 1 to January 28, 2020, not yet a full month of sales under our management of the campaigns for the client.Before:After:

When it comes to managing Pay-Per-Click (PPC) campaigns, the ultimate pursuit of perfection leads marketers down a road of metrics and numbers. Return on Ad Spend (ROAS) is one such critical metric. It’s tempting to think that by simply lowering your bids, you can increase ROAS – but, this isn’t always the case. Let’s take …

Why Your ROAS Doesn’t Always Increase When You Drop Bids Read More »

It’s no secret that Google Ads (formerly AdWords), is Google’s biggest earner, bringing in $32 billion of its $38.9 billion operating income in Q2 of 2019. But what’s the history of the platform that quickly propelled Google to becoming the biggest Search Engine, and one of the biggest tech companies in the world? The Early Days …

A Brief History of Google Ads Read More »

One of the most common misconceptions people have about using Google to advertise their business is the idea that the amount you’re willing to spend per click is the only metric for appearing on the first page, and that the more you bid, the higher you rank. While this was true in the very early days …

Most Common Misconception About Google Ads Read More »

You’ve launched your product, had some sales, and now you’re looking to scale by using Amazon Sponsored Product Ads to drive traffic to your listings. Now What? A lot of newer sellers make the mistake of running PPC Ads to every product they have. One of the most important components to consider when deciding which …

Is Your Product Amazon Retail Ready? Read More »